On the 4th of April 2017, it was reported that President Jacob Zuma and the Gupta family had commissioned a UK-based PR firm to help improve their public appearance and save what remains of their reputation. In the past, the […]
In a modern world of technology driven lives, cyber crime and intricate, 90’s-style movie plots unfolding with just as many luminous colours as expected, this is the fast-paced action of the ever growing world wide web. Known as the Internet […]
Described as the biggest mistake in Oscar history after La La Land was wrongly named best picture winner. For the first time in Oscar history, the wrong Best Picture winner was announced. La La Land was declared the winner and […]
Almost every marketer wants to know how to get the most out of their resources and today there are more choices than ever on how to invest those precious pennies. In particular, there is the ongoing – and passionate – […]
2016 – What a year. A lot of strange things happened; things that were good and some not so good and most importantly outside of the norm. However, breaking the norm is what digital marketing is all about and this […]
Marketing a country or city is an interesting side of travel and tourism, while every place on earth has both good and bad elements, it is how these elements are presented that make all the difference. When looking for a […]
While nothing new to the world, fake news – as a topic at least – has made a return to the spotlight. An age-old practice, making it big in the world war eras as propaganda, this “alternative” news is fabricating […]
An industry term that isn’t often seen by the common user, just what is a unicorn page? A fine detail of content marketing, yet a very important one to have nailed, a unicorn page can maintain traffic and relevance of […]
As the sands of time run down, the trials and tribulations of digital marketing play on as if nothing has changed. Much like the tides of Westeros, the ever changing dominion over the lands lends itself to the landscape, always […]
What if I told you, that you didn’t have to wait for months to find out how a new feature is responding with your audience? What if you could hear from 25 percent of your audience on a regular basis […]
SEO is not just a specialisation, it is not just a job, it is a way of thinking that slowly takes over your life and mind one day at a time. While this may seem a bit drastic, like some […]
Writing great content is a choice. You can choose to put in the time and work requirements to create great content and build a prosperous brand. Everyone is writing; and everyone has a blog. But how do you do that […]