18th October 2016
Arguably the most crucial element of online marketing today, SEO or Search Engine Optimization allows you to focus your website content, functionality and design to organically increase visibility online. A key ingredient of modern day marketing, most online interaction in the […]
18th October 2016
What used to be a great “extra effort” of many digital marketing strategies has now fast become an integral part of reaching your audience online. PPC or pay-per-click is a model of digital marketing where by the advertisers pay a […]
18th October 2016
So, what is a website and why is it important? The home base of your brand online, a website is the all-important nucleus of your online visibility and interaction. Creating a meeting point where by you can show off your ethos, […]
18th October 2016
Digital marketing is an integral part of modern day business. Marketing in a digital space, whether through a website or one of the many social media platforms, allows a business to reach a broader audience and create an online presence […]
18th October 2016
Creating a website is the first step to successfully updating your presence in the online world. While social media platforms create a good starting point, a website is always better for an official look and feel. Social media should focus […]
18th October 2016
So, what does the job role of an SEO analyst involve? Well here it is – It is the job of an SEO analyst to research, compare and select direction for a website in order to optimise it for search engines. […]
24th October 2016
The world of Google search has become a winner-take-all environment. With countless algorithms having an impact on traffic, SERPs and click-through rates, we introduce you to another, less-known cousin of these devices- Google RankBrain. What is RankBrain? A fairly unknown […]
31st October 2016
As a content marketing specialist there are a few things you need to learn before approaching clients, justifying your work over both long and short term goals. One of the hardest things to explain to clients about content marketing – […]
30th November 2016
For generations the proud school of Hogwarts has played host to wizards and witches of all types, but few are more exciting than the throngs of magical folk hidden away in the digital marketing agency. From the courageous to the […]
31st January 2017
When looking back at the trends in digital and SEO over the course of 2016, it is clear to see that this past year was particularly intense. With endless changes to Google’s algorithms, as well as small tweaks that have […]
31st January 2017
An idea that seems both logical and straight forward, the viral element and its impact on ranking is thought to be easily understandable- rank worthy content builds links, which in turn drives rank and authority, which then again bring in […]
1st February 2017
New Year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on business goals and seek for the best ways to boost your digital and online presences starting with SEO presence to […]