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1st Feb 2017

Steps to Make Your Organic Listings More Effective

As a savvy digital marketer you always try to follow Google best practices and always look for ways to improve organic search ranking, right? And with all your extensive knowledge of Pandas, Penguins and Pigeons, you start sounding like a […]
10th Feb 2017

Content Development: How to Make Content Stand Out

Writing great content is a choice. You can choose to put in the time and work requirements to create great content and build a prosperous brand. Everyone is writing; and everyone has a blog. But how do you do that […]
27th Feb 2017
SEO South Africa

When SEO is life

SEO is not just a specialisation, it is not just a job, it is a way of thinking that slowly takes over your life and mind one day at a time. While this may seem a bit drastic, like some […]
27th Feb 2017

Mobile Customers are the New Focus Groups

What if I told you, that you didn’t have to wait for months to find out how a new feature is responding with your audience? What if you could hear from 25 percent of your audience on a regular basis […]
28th Feb 2017
digital marketing south africa

Game of Chrome: Trials and Tribulations of Digital Marketing

As the sands of time run down, the trials and tribulations of digital marketing play on as if nothing has changed. Much like the tides of Westeros, the ever changing dominion over the lands lends itself to the landscape, always […]
13th Mar 2017
What is a unicorn page south africa

What is a unicorn page?

An industry term that isn’t often seen by the common user, just what is a unicorn page? A fine detail of content marketing, yet a very important one to have nailed, a unicorn page can maintain traffic and relevance of […]
14th Mar 2017
fake news south africa

What’s with all the fake news?

While nothing new to the world, fake news – as a topic at least – has made a return to the spotlight. An age-old practice, making it big in the world war eras as propaganda, this “alternative” news is fabricating […]
14th Mar 2017
Marketing a country south africa

Marketing a Country: Tourism as an ideal

Marketing a country or city is an interesting side of travel and tourism, while every place on earth has both good and bad elements, it is how these elements are presented that make all the difference. When looking for a […]
15th Mar 2017

Top Marketing Campaigns over the Years

2016 – What a year. A lot of strange things happened; things that were good and some not so good and most importantly outside of the norm. However, breaking the norm is what digital marketing is all about and this […]
15th Mar 2017

Social Media versus Email Marketing

Almost every marketer wants to know how to get the most out of their resources and today there are more choices than ever on how to invest those precious pennies. In particular, there is the ongoing – and passionate – […]
22nd Mar 2017

What the Oscars Mistake Means for their Image

Described as the biggest mistake in Oscar history after La La Land was wrongly named best picture winner. For the first time in Oscar history, the wrong Best Picture winner was announced. La La Land was declared the winner and […]
24th Mar 2017
The dangers of being online south africa

The dangers of being online

In a modern world of technology driven lives, cyber crime and intricate, 90’s-style movie plots unfolding with just as many luminous colours as expected, this is the fast-paced action of the ever growing world wide web. Known as the Internet […]