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7th Apr 2017

The Dark Side of Social Media

On the 4th of April 2017, it was reported that President Jacob Zuma and the Gupta family had commissioned a UK-based PR firm to help improve their public appearance and save what remains of their reputation. In the past, the […]
7th Apr 2017

Google Fred: Friend or Foe?

On the 7th and 8th of March 2017, Google released its latest update, Google Fred. While some people might love Fred, the fact that he has been shaking up rankings on search engines and affecting a lot of pages and […]
18th Apr 2017

Facebook Updates That Should Not Be Missed

It seems like it was just yesterday that Facebook launched Live Videos, allowing users to post videos onto their timeline, in real time. When Live Videos was launched, businesses across the globe used this opportunity to include this type of […]
24th Apr 2017
VR suit hardlight

Real life digital: the VR suit experience

When looking at modern technology, especially in the digital space, it would seem imagination reigns. First we had the VR headset, a device allowing users to delve into the digital world in a purely visual sense, completely immersed in a […]
24th Apr 2017

Result Driven Digital Marketing Strategy

Digital marketing – the promotion of products or brands via one or more forms of electronic media –involves the use of channels and methods to analyse marketing campaigns. With a result driven digital marketing strategy, you will be able to […]
18th May 2017

Optimising for RankBrain

RankBrain is Google’s latest artificial intelligence (AI) programme, used to help process search queries. This artificial intelligence programme embeds a vast amount of written language into mathematical entities (known as vectors) in order for the computer to understand. If it […]
18th May 2017

The art of selling

Like so many other talents and skills that are honed over time, selling something is an art form that takes practice to improve upon. Long-standing companies like Coca-Cola and Microsoft can use their lengthy track record as an advantage for […]
18th May 2017

AR in Marketing

Augmented reality (AR) is the integration of digital information with the user’s environment, in real time. Unlike virtual reality – which creates an artificial world – augmented reality uses the existing environment and adds new information on top of it. […]
19th May 2017
Facebook in the future South Africa

Facebook in the Future

Looking towards the future of social interaction, with the lines between digital and reality slowly blurring out, Facebook is looking for new ways through which we can chat, collaborate and interact on their platform. With the introduction of elements like […]
31st May 2017
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Google Authority

Google authority is a large part of online marketing, if not the largest. When it comes to rankings on SERP’s and relevance of your site, authority is the defining factor that can make or break your SEO efforts. There are […]
15th Jun 2017
SEO vs. PPC South Africa

SEO vs. PPC: The Battle for Traffic

A battle as old as Google itself, kind of, the tug of war that is SEO vs. PPC is a gauntlet of blood, sweat and tears with no clear winner. A scene straight out of Lord of the Rings this […]
29th Jun 2017
meme south africa

The Meme-ing of Life

Since the dawn of man we have asked the same existential questions: Why are we here? What is out purpose? What is the meaning of life? Over generations we have sought to explain or answer these questions in hundreds of […]