18th May 2017
RankBrain is Google’s latest artificial intelligence (AI) programme, used to help process search queries. This artificial intelligence programme embeds a vast amount of written language into mathematical entities (known as vectors) in order for the computer to understand. If it […]
7th April 2017
On the 7th and 8th of March 2017, Google released its latest update, Google Fred. While some people might love Fred, the fact that he has been shaking up rankings on search engines and affecting a lot of pages and […]
13th March 2017
An industry term that isn’t often seen by the common user, just what is a unicorn page? A fine detail of content marketing, yet a very important one to have nailed, a unicorn page can maintain traffic and relevance of […]
28th February 2017
As the sands of time run down, the trials and tribulations of digital marketing play on as if nothing has changed. Much like the tides of Westeros, the ever changing dominion over the lands lends itself to the landscape, always […]
27th February 2017
SEO is not just a specialisation, it is not just a job, it is a way of thinking that slowly takes over your life and mind one day at a time. While this may seem a bit drastic, like some […]
31st October 2016
As a content marketing specialist there are a few things you need to learn before approaching clients, justifying your work over both long and short term goals. One of the hardest things to explain to clients about content marketing – […]
24th October 2016
The world of Google search has become a winner-take-all environment. With countless algorithms having an impact on traffic, SERPs and click-through rates, we introduce you to another, less-known cousin of these devices- Google RankBrain. What is RankBrain? A fairly unknown […]
18th October 2016
So, what does the job role of an SEO analyst involve? Well here it is – It is the job of an SEO analyst to research, compare and select direction for a website in order to optimise it for search engines. […]
18th October 2016
Creating a website is the first step to successfully updating your presence in the online world. While social media platforms create a good starting point, a website is always better for an official look and feel. Social media should focus […]
18th October 2016
Arguably the most crucial element of online marketing today, SEO or Search Engine Optimization allows you to focus your website content, functionality and design to organically increase visibility online. A key ingredient of modern day marketing, most online interaction in the […]