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5th July 2017
digital teachers South Africa

Digital Teachers and the future of SA education

Digital teachers are in short supply around South Africa. Needing an urgent increase in the rate of teacher training for digital education programmes, e-learning needs genuine, engaged interest to fully succeed in this country. At a national level, only 26% […]
29th June 2017
meme south africa

The Meme-ing of Life

Since the dawn of man we have asked the same existential questions: Why are we here? What is out purpose? What is the meaning of life? Over generations we have sought to explain or answer these questions in hundreds of […]
15th June 2017
SEO vs. PPC South Africa

SEO vs. PPC: The Battle for Traffic

A battle as old as Google itself, kind of, the tug of war that is SEO vs. PPC is a gauntlet of blood, sweat and tears with no clear winner. A scene straight out of Lord of the Rings this […]
31st May 2017
South Africa

Google Authority

Google authority is a large part of online marketing, if not the largest. When it comes to rankings on SERP’s and relevance of your site, authority is the defining factor that can make or break your SEO efforts. There are […]
19th May 2017
Facebook in the future South Africa

Facebook in the Future

Looking towards the future of social interaction, with the lines between digital and reality slowly blurring out, Facebook is looking for new ways through which we can chat, collaborate and interact on their platform. With the introduction of elements like […]
18th May 2017

The art of selling

Like so many other talents and skills that are honed over time, selling something is an art form that takes practice to improve upon. Long-standing companies like Coca-Cola and Microsoft can use their lengthy track record as an advantage for […]
24th April 2017
VR suit hardlight

Real life digital: the VR suit experience

When looking at modern technology, especially in the digital space, it would seem imagination reigns. First we had the VR headset, a device allowing users to delve into the digital world in a purely visual sense, completely immersed in a […]
24th March 2017
The dangers of being online south africa

The dangers of being online

In a modern world of technology driven lives, cyber crime and intricate, 90’s-style movie plots unfolding with just as many luminous colours as expected, this is the fast-paced action of the ever growing world wide web. Known as the Internet […]
22nd March 2017

What the Oscars Mistake Means for their Image

Described as the biggest mistake in Oscar history after La La Land was wrongly named best picture winner. For the first time in Oscar history, the wrong Best Picture winner was announced. La La Land was declared the winner and […]
15th March 2017

Social Media versus Email Marketing

Almost every marketer wants to know how to get the most out of their resources and today there are more choices than ever on how to invest those precious pennies. In particular, there is the ongoing – and passionate – […]
15th March 2017

Top Marketing Campaigns over the Years

2016 – What a year. A lot of strange things happened; things that were good and some not so good and most importantly outside of the norm. However, breaking the norm is what digital marketing is all about and this […]
14th March 2017
Marketing a country south africa

Marketing a Country: Tourism as an ideal

Marketing a country or city is an interesting side of travel and tourism, while every place on earth has both good and bad elements, it is how these elements are presented that make all the difference. When looking for a […]