Generate Leads, Engage Prospects, Boost ROI
Quality content is vital to every Click Me B2B marketing program. Well-crafted content is an invaluable tool for keyword strategy optimisation, lead opportunity generation, social media visibility and link acquisition.
But content marketing goes beyond text on a webpage. Click Me will work with you to craft content that delivers specific solutions. We cater to a range of clients across South Africa, from Cape Town to Johannesburg and Durban, we can find the best solution for you.
Our goal is to understand your target market, thoroughly analyse the competitive environment and implement content strategies that eliminate problems first. Resulting in seamless lead generation, valuable traffic and brand prominence.
ESSENTIAL ELEMENTS OF CONTENT MARKETING
Buyer Persona Identification
A comprehensive understanding of the buyer is at the core of any sound content marketing strategy. Buyer personas allow for the uncovering of details beyond demographics, such as organisational roles, third party influences and prospective keywords.
Content Analysis
Analysis of the competition and existing clients to establish pros and cons of the industry, to inform content initiatives.
Content Strategy
No business is the same and nor is their content marketing strategy. From infographics, to industry news, to blog posts, the correct content marketing strategy is essential for online success.
Editorial Calendars
After establishing a strategy, we will define and schedule organisational editorial calendars. Thereafter, we will measure productivity via key visitor and traffic metrics.
Content Marketing
ClickMe unlocks the full potential of content marketing by leveraging our strong command of search engine advertising, search engine optimisation and social media marketing. Including keyword optimisation, landing page testing, social media messaging and more.
Website Reporting and Analysis
We analyse and report on key visitor metrics, as well as search engine and social media metrics. Determining if content is performing as desired, or if tactics should be altered to improve lead generation and optimise sales initiatives.