Generate More Low-Cost Performing Leads
Challenges to PPC (Pay per Click) advertising can include a host of consumer sided speed bumps as well as Google orientated issues like costly keyword opportunities- this is why it's best to trust the professionals. It’s essential to measure lead generation efficiency and ease throughout a long-term sales cycle. When handling a more intricate B2B sales initiative, conversions often point toward lead nurturing opportunities – just as well, if not better than sales ready submissions.
ClickMe PPC initiatives transcend conventional campaign management. We work with you, measuring leads throughout the lead management funnel, from sales quotes to deals sealed. Catering to clients around South Africa, from Cape Town, Durban to Johannesburg, Bloemfontein and even the hustle and bustle that is Sandton, we have our finger on the pulse of digital marketing.
ClickMe PPC initiatives transcend conventional campaign management. We work with you, measuring leads throughout the lead management funnel, from sales quotes to deals sealed. Catering to clients around South Africa, from Cape Town, Durban to Johannesburg, Bloemfontein and even the hustle and bustle that is Sandton, we have our finger on the pulse of digital marketing.
We use cutting-edge PPC solutions and tools – sometimes inventing our own as we go – so your search advertising campaigns are targeted for valuable leads, improved sales and reduced costs. Including reduced cost-per-click, cost-per-valuable-lead and cost-per-sale.
ESSENTIAL ELEMENTS OF PPC
Keyword Research
Fundamental to any PPC program, keyword research allows for improved buyer persona identification, target markets and lead generation initiatives.
Keyword Management
We base keyword bidding strategies on prearranged monthly budgets, adding and deleting keywords in line with ongoing analysis.
Ad Copy Creation
Closely targeted PPC ad copy is crucial for preventing high volumes of high-cost, low-value clicks. For optimal campaign outcomes, ClickMe develops and tests out all new advertising copy.
Landing Page Optimisation
Strategically crafted content to enhance keyword prominence and boost PPC performance. Our content optimisation initiatives are firstly concentrated on prospective customers, with an emphasis on enhancing usability and acquiring leads.
Content Marketing
Quality content underpins any good PPC program. While we often use assets designed by our B2B clients, our team is well-equipped to build everything from scratch. Whether it be lead generation assets or landing page templates. To find out more about our B2B content marketing programs, click here.
Website Analysis and Reporting
Regular metrics reporting and analysis revealing crucial website visitors metrics, social media and search engine metrics, as well as content tactics and performance affecting lead generation and sales initiatives.