What is PPC and how can it help your business?

What used to be a great “extra effort” of many digital marketing strategies has now fast become an integral part of reaching your audience online. PPC or pay-per-click is a model of digital marketing where by the advertisers pay a fee each time one of their ads is clicked on. With that in mind, we must ask “ What is PPC and how can it help your business? ”

What is PPC?

Essentially PPC is a way of buying site traffic and visits, rather than seeking them out organically. These ads target certain interests and demographics to best advertise the relevant product or service. The most popular form of PPC marketing at the moment is search engine advertising, allowing advertisers to bid for ad placement regarding certain keywords, which gives them a sponsored link result in a Google Search- placing it above organic results and in a sense complimenting or even outgunning the SEO on your site. While not an either/or scenario, PPC works hand in hand with SEO to give a brand complete exposure, having only one or the other can work but will not give you a strong digital marketing strategy.
Selecting specific keywords, focusing on popular search terms relating to your product or service, PPC allows you to target your market with ease. Adding and subtracting these keywords to hone in on your desired market, this is a great approach to reaching your broader audience through search.

How can PPC help your business?

One of the most effective online marketing tactics of the current day, PPC helps a business’s marketing strategy in a multitude of ways. Taking on the world of search, this couples together with SEO to create an unstoppable marketing plan.

1. Defined, targeted marketing
   One of the quickest ways to boost website traffic, PPC allows you to define a range of features within your audience that appeals to your marketing strategy. By honing in on keywords, similar interests and search types, this allows you to reach interested parties even if they are not aware of your brand.
2. Increasing conversation and sales
   PPC targets consumers at a critical point, being displayed at the top of their search results. Targeting potential customers when they are actively searching for your product or service, this ensures you get quality leads and relevant traffic rather than appealing to a broader, undefined reach of the market.
3. Results are measurable
   PPC give you allowance to actively control your advertising spend, targeting only a defined set of potential customers. Working in combination with other marketing tools and statistics, this allows an advertiser to effectively manage their marketing efforts to give the best possible return on investment online.
4. Geographic targeting
   PPC allows you to expose your brand to a defined geographic audience. This means you can target your audience globally or locally, honing in on your ideal target market or active consumer group.
5. Fast-paced exposure
   PPC also allows you to quickly promote or introduce new products on the market. Ready to go as soon as you are, this is an instant type of marketing that works as quickly and efficiently as you your marketing team.